Customer Evaluation of Supply Systems: The Case of Ethiopian Seed Supply Systems

Customer Evaluation of Supply Systems: The Case of Ethiopian Seed Supply Systems

Author: 
Shimelis Altaye Bogale
Place: 
Oxon
Publisher: 
Taylor & Francis Group
Date published: 
2018
Record type: 
Responsibility: 
Verhees,Frans J. H. M., jt. author
van Trijp, Hans C. M. , jt. author
Journal Title: 
Journal of African Business
Source: 
Journal of African Business Vol 19 No 4 October 2018 pp. 550-570
Abstract: 

This study explores the performance of Ethiopian seed systems from a customer's perspective. The study builds on the view that seed supply systems perform marketing functions such as developing new varieties of seed, multiplying the right quantity and quality, and distributing to the right places, at the right time, for an acceptable price. Hence, supply systems create value and satisfy customers. This study's contribution is twofold. First, customer satisfaction theory is applied to complex chains (i.e. seed supply systems) in emerging markets, with their specific contextual challenges. Second, it identifies the criteria that farmers use to evaluate seed supply systems and evaluates Ethiopian seed supply systems from a farmer customer's perspective, which can be used as a basis to increase customer satisfaction.

Language: 
Country focus: 

CITATION: Shimelis Altaye Bogale. Customer Evaluation of Supply Systems: The Case of Ethiopian Seed Supply Systems . Oxon : Taylor & Francis Group , 2018. Journal of African Business Vol 19 No 4 October 2018 pp. 550-570 - Available at: http://library.au.int/customer-evaluation-supply-systems-case-ethiopian-seed-supply-systems