AFRICAN EMERGING MARKETS | AUC Library

AFRICAN EMERGING MARKETS collection

Titre: Making a Global Impact the Institutions-Based View and African Contingency Theory Development
Auteur: Burgess, Steven Michael
Date published: 2020
Éditeur: Taylor and Francis
Titre: The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework
Auteur: Dadzie, Kofi Q.
Date published: 2019
Éditeur: Taylor & Francis Group