AFRICAN EMERGING MARKETS
AFRICAN EMERGING MARKETS collection
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Titre: Making a Global Impact the Institutions-Based View and African Contingency Theory Development
Date published: 2020
Éditeur: Taylor and Francis -
Titre: The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework
Date published: 2019
Éditeur: Taylor & Francis Group