COMPETITIVE STRATEGY
COMPETITIVE STRATEGY collection
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Titre: Customer Loyalty Is Overrated
Date published: 2017
Éditeur: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Titre: Marketing, economic growth, and competitive strategies of firms in Africa
Date published: 2016
Éditeur: Emerald
Catagory URL: http://www.emeraldinsight.com -
Titre: Organizational Culture, Competitive Strategy, and Performance in Ghana
Date published: 2012
Éditeur: Taylor & Francis
Catagory URL: http://www.tandfonline.com -
Titre: Strategy in the Age of Superabundant Capital
Date published: 2017
Éditeur: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Titre: The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework
Date published: 2019
Éditeur: Taylor & Francis Group