Consumer attitudes
Consumer attitudes collection
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Titre: How "Brand Tourists" Can Grow Sales
Date published: 2014
Éditeur: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Titre: How Consumers Understand (and Misunderstand) Pricing Cues
Date published: 2015
Éditeur: Harvard Business School Press
Catagory URL: http://www.HBR.org -
Titre: Why Your Customers' Social Identities Matter
Date published: 2015
Éditeur: Harvard Business School Press
Catagory URL: http://www.HBR.org