International business : The challenge of global competition

International business : The challenge of global competition

Author: 
Ball, Donald A.
Place: 
Boston, Mass.
Publisher: 
McGraw-Hill/Irwin
Phys descriptions: 
xxix, 693p.: ill.(some col.); maps ; 29 cm
Date published: 
2015
Record type: 
Book/Monograph
Subject: 
INTERNATIONAL BUSINESS ENTERPRISES
International business enterprises Management
INTERNATIONAL ECONOMIC RELATIONS
ISBN: 
0-070295802-2
Call No: 
339.5 INT
Abstract: 

This text provides comprehensive coverage for instructors and adopters who like to deal with a broad range of topics and show students the steps a business must take to go global.

Language: 
English

CITATION: Ball, Donald A.. International business : The challenge of global competition . Boston, Mass. : McGraw-Hill/Irwin , 2015. - Available at: https://library.au.int/frinternational-business-challenge-global-competition