Second Thoughts About a Strategy Shift: How Much Time Should a Retailer Give a New Pricing Model? - HBR Case Study
Second Thoughts About a Strategy Shift: How Much Time Should a Retailer Give a New Pricing Model? - HBR Case Study
Publisher:
Harvard Business School Press
Date published:
2014
Record type:
Responsibility:
Avery, Jill, jt. author
Journal Title:
Harvard Business Review
Source:
Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 125-129
Abstract:
A fictitious pricing strategy scenario is presented, with contributors offering advice. A clothing line contemplates a no-discount business model to jumpstart growth, but risks alienating its customer base. One suggestion is to retain a low-price value option for customers; another is using flexibility to lead customers.
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Subject profile :
CITATION: Ofek, Elie. Second Thoughts About a Strategy Shift: How Much Time Should a Retailer Give a New Pricing Model? - HBR Case Study . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 125-129 - Available at: https://library.au.int/frsecond-thoughts-about-strategy-shift-how-much-time-should-retailer-give-new-pricing-model-hbr-case