Internet Banking Services User Adoption in Ghana: An Empirical Study

Internet Banking Services User Adoption in Ghana: An Empirical Study

Author: 
Agyei, James
Place: 
Oxon
Publisher: 
Taylor and Francis
Date published: 
2022
Record type: 
Responsibility: 
Sun, Shaorong, jt. author
Penney, Emmanuel Kofi, jt. author
Abrokwah, Eugene, jt. author
Boadi, Eric Kofi, jt. author
Fiifi, Darko Dennis, jt. author
Journal Title: 
Journal of African Business
Source: 
Journal of African Business, Vol. 23 No. 3, 2022 pp. 599-616
ISSN: 
1522-9076 Online: 1522-8916
Abstract: 

Despite the numerous benefits that customers can reap from internet banking, the existing literature indicates that its adoption remains limited. Therefore, this paper proposes and examines a conceptual framework that clarifies the salient factors that drive customers' intention to adopt internet banking. The proposed model was built on the unified theory of acceptance and use of technology. This was extended by incorporating trust, word of mouth, perceived enjoyment, and users' internet experience. A total of 490 valid responses collected via the intercept approach from bank customers in Ghana were analyzed employing structural equation modeling. The analysis demonstrates that performance expectancy, trust, perceived enjoyment, word of mouth, and users' internet experience significantly influence behavioral intention to adopt internet banking. However, the study finds no support for effort expectancy and social influence. The study concludes with several useful implications for theory and practice.

Language: 
Country focus: 

CITATION: Agyei, James. Internet Banking Services User Adoption in Ghana: An Empirical Study . Oxon : Taylor and Francis , 2022. Journal of African Business, Vol. 23 No. 3, 2022 pp. 599-616 - Available at: https://library.au.int/internet-banking-services-user-adoption-ghana-empirical-study