Alternative production and consumption relations?: fair trade, the state, and cooperatives in the global South

This paper explores the relation between the fair trade market in the North and producer cooperatives in the South. It specifically focuses on three agricultural cooperatives in Ethiopia, Tanzania, and South Africa to look at the way in which the fair trade market and the state have promoted or hindered alternative production in the global South. Fair trade has gained considerable popularity among Northern consumers in the last decade. For many consumers, the assumption is that buying fair trade ensures producers in the South receive a fair price for their goods. However, fair trade is much more complex than consumer choices or simply offering fair prices to producers. Does fair trade constitute an alternative trading system or is it an attempt to introduce fairer conditions within the current system? What is the role of the state? What is the role of the market? Are there other ways to ensure producers in the global South receive fair prices? These are the central questions explored in this paper.