Strengthening Knowledge Transfer between the University and Enterprise

In today’s world, where uncertainty and the rapidity of technological changes predominate, companies need to generate and adopt knowledge continuously in order to build a sustainable competitive advantage. In this context, analyzing the collaborative relationships existing between the university and firms is relevant. The aim of this chapter is to explore the role of the university as a generator and disseminator of knowledge, as well as the difficulties it faces in making the results of its research available to the business world. The collaboration efforts between the academic and business worlds are assessed in order to ultimately propose the review of teaching, continuing education, and consulting as knowledge dissemination channels. This research project has been conducted in the context of a Mexican university. Besides the findings of the current and future research projects, the matter of the question is the redefinition of the university and its role in society. In business schools in particular, the pending issue is to discuss the basic aim of academic research in management.