Integrating Customer Relationship Management, Performance Management, and Knowledge Management through Balanced Scorecard
Integrating Customer Relationship Management, Performance Management, and Knowledge Management through Balanced Scorecard
Place:
Hershey, PA
Publisher:
IGI Global
Date published:
2011
Record type:
Editor:
Al-Shammari, Minwir
Journal Title:
Customer-Centric Knowledge Management
Source:
Customer-Centric Knowledge Management
Abstract:
This chapter is primarily based on literature review or secondary research and analysis. The objective of this study is to extend and amalgamate the three major business management concepts: CRM, PM, and KM.
Series:
Advances in Knowledge Acquisition, Transfer, and Management
CITATION: Liew, Anthony. Integrating Customer Relationship Management, Performance Management, and Knowledge Management through Balanced Scorecard edited by Al-Shammari, Minwir . Hershey, PA : IGI Global , 2011. Customer-Centric Knowledge Management - Available at: https://library.au.int/integrating-customer-relationship-management-performance-management-and-knowledge-management-through