Change Knowledge Management

Besides being a basic way to understand the world and an appropriate behavior to survival and development of organizations, the knowledge – acquisition, updating, and use – must be managed to increase creativity, and should be taken as a force to drive the human being in the field of competitive innovation. In this chapter the potential contribution of knowledge workers is discussed. Considering an assets approach, these reflections may enable the organization to promote and use the creativity of their knowledge workers, which are seen as a specific set of assets in the organization. This specificity should be considered in the policies of human resources management and also in the formulation of competitive strategies. Some suggestions are made for improving the utilization of knowledge workers to increase the level of productive creativity.