Not to the Highest Bidder: The Failure of Incumbency in the Zambian 2011 Elections

Incumbent political parties in emerging democracies tend to use clientelism and state resources to mobilise electoral support. In most cases, they go on to win these electoral contests. However, this paper uses the Zambian example to demonstrate that mere incumbency may not always win elections. Despite the advantages of incumbency, the Movement for Multiparty Democracy (MMD) lost the 2011 elections to the opposition Patriotic Front (PF). To explain this, the paper argues that the qualities of an incumbent political party matter. For the MMD, the paper identifies three major contextual variables which undermined incumbency: first, the internal long-term but sustained centrifugal conditions which systematically eroded the party's strength. Second, the public perception of the MMD as a decaying and recalcitrant party which increasingly detached itself from the electorate. Third, the presence of a surging populist, grassroots-based opposition political party.