Intuit's CEO on Building a Design-driven Company

Intuit's CEO on Building a Design-driven Company

Author: 
Smith, Brad
Publisher: 
Harvard Business School Press
Date published: 
2015
Record type: 
Journal article
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 93, No. 1-2, January-February 2015, pp. 35-38
Subject: 
Software Industry
PRODUCT DEVELOPMENT
Consumer Research
Usage Research
Abstract: 

The author attributes the firm's success to a company-wide focus on improving customer delight, and by engaging all employees in the product-design process. Boosting customer experience included alleviating confusion and discerning how clients use their products.

Language: 
English
Catagory URL: 
http://www.HBR.org
Subject profile : 
Management / Administration / HRM / Training / Career Development

CITATION: Smith, Brad. Intuit's CEO on Building a Design-driven Company . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 1-2, January-February 2015, pp. 35-38 - Available at: https://library.au.int/intuits-ceo-building-design-driven-company