Determinants of Entrepreneurial Intention among Generation Y Students within the Johannesburg Metropolitan Area of South Africa

This study aimed at determining the impact of opportunity recognition, entrepreneurial role models and entrepreneurial passion on entrepreneurial intention among Generation Y students. Three hypotheses were posited and sample data of 261 were collected from Johannesburg, South Africa's biggest city, to empirically test these hypotheses. The results of this study showed that, in the context of students within the Generation Y Cohort, opportunity recognition, entrepreneurial role models and entrepreneurial passion positively and significantly influences entrepreneurial intentions. These findings contribute to broadening the scope of academic discourse in the entrepreneurship and business management domains, particularly from a South African perspective, and the identified relationships which bear important practical implications for Generation Y students, management of universities and government officials. This study contributes to the current body of Africa's entrepreneurship literature - a field that has received little research attention in developing countries like South Africa.