GENERATION Y | AUC Library

GENERATION Y collection

Title: Explaining Generation Y South Africans' Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory
Author: Diniso, Chuma
Date published: 2021
Publisher: Taylor and Francis
Title: The Online Shopping Behaviour of Technologically Enabled Consumers : A South African Generation Y Study
Author: Pentz, Christian D.
Date published: 2020
Publisher: Adonis & Abbey Publishers