AFRICAN EMERGING MARKETS | AUC Library

AFRICAN EMERGING MARKETS collection

Title: Making a Global Impact the Institutions-Based View and African Contingency Theory Development
Author: Burgess, Steven Michael
Date published: 2020
Publisher: Taylor and Francis
Title: The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework
Author: Dadzie, Kofi Q.
Date published: 2019
Publisher: Taylor & Francis Group