Advancing South Africa's District-Centred Model of Economic Development: The Role of Deliberate Practice when Promoting Rural Enterprises

There is a history of small enterprise failure in South Africa, which is concerning, given the country's high unemployment levels. The complex skills required to succeed as a small business operator can, however, be attained through deliberate practice techniques. In this paper, the literature is used to contextualise rural enterprise development in South Africa. Furthermore, the study utilises primary data to investigate support for aspirant entrepreneurs in rural KwaZulu-Natal using qualitative research methodologies. The findings reinforced certain facts within the body of knowledge as it relates to rural enterprise development. However, there are also some interesting new insights that this paper presents. These insights are highlighted, and recommendations are proposed in the context of the government's district-centred model of economic development.