The Art of Evangelism: In the Social Age, it's Every Executive's Job

Communicating good news about one's products and services is an important tool for success. Becoming an effective evangelist means not only promoting the organization, but also being a positive role model for other employees. Guidelines include getting out and asking questions, following up after meetings, being easy to contact, delivering quality content, practicing speeches, and telling stories. In using social media, evangelists should offer value, be brief but interesting, and express opinions. If participating in a panel, an evangelist should know the subject, provide a brief biography, answer questions posed but also guide the conversation in a desirable direction, and address the audience rather than the panel.