Communication in a Healthcare Company

Author:

Rusnac, Dina

Place:

Hershey

Publisher:

IGI Global

Date published:

2013

Editor:

Vasilache, Simona

Journal Title:

Cross-Cultural Training and Teamwork in Healthcare

Source:

Cross-Cultural Training and Teamwork in Healthcare

Subject:

COMMUNICATION

HEALTHCARE

Abstract:

The chapter discusses the marketing strategies of private Romanian healthcare clinics from a communication perspective, advancing methods to improve customer outreach. The study puts together data from the private medical services market and comparatively analyzes the marketing strategies, making recommendations towards the optimal cost-benefit mix.

Series:

Advances in Healthcare Information Systems and Administration

Catagory URL:

http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-43…

DOI:

https://dx.doi.org/10.4018/978-1-4666-4325-3.ch008

CITATION: Rusnac, Dina. Communication in a Healthcare Company edited by Vasilache, Simona . Hershey : IGI Global , 2013. Cross-Cultural Training and Teamwork in Healthcare - Available at: https://library.au.int/frcommunication-healthcare-company