Cultural Diversity and Aspects of Human Machine Systems in Mainland China

Addressing intercultural considerations is increasingly important in the product development processes of globally active companies. Culture has a strong relevance for design, which means that culture influences the daily usage of products via design. During humans’ “growing up” time and socialization, the daily usage and the interaction with different products are very important. This forms the user behavior because it supports the forming of users’ basic interaction styles. Education and interaction styles vary in different cultures. Hence, it should be interesting to look at the relation of users’ behavior and culture.