Determinants of relationship quality and customer loyalty in retail banking: Evidence from Nigeria
Determinants of relationship quality and customer loyalty in retail banking: Evidence from Nigeria
Publisher:
Emerald Publishing Limited
Date published:
2017
Record type:
Region:
Responsibility:
Reza, Abdi, jt. author
Ogba, Ike-Elechi, jt. author
Oraedu, Chukwunonso, jt. author
Journal Title:
African Journal of Economic and Management Studies
Source:
African Journal of Economic and Management Studies, Vol. 8, No. 2, 2017, pp. 186-204
Abstract:
The purpose of this paper is to explore the determinants of relationship quality (hereafter referred to as RQ) and its impact on customer loyalty within an emerging retail banking market through a dual-lens theory.
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Country focus:
Catagory URL:
CITATION: Izogo, Ernest Emeka. Determinants of relationship quality and customer loyalty in retail banking: Evidence from Nigeria . : Emerald Publishing Limited , 2017. African Journal of Economic and Management Studies, Vol. 8, No. 2, 2017, pp. 186-204 - Available at: https://library.au.int/frdeterminants-relationship-quality-and-customer-loyalty-retail-banking-evidence-nigeria