Global Marketing

Author:

Keegan, Warren J.

Place:

Upper Saddle River, N.J.

Publisher:

Pearson/Prentice Hall

Phys descriptions:

xx, 636p.: ill.

Date published:

2005

Record type:

Book/Monograph

Responsibility:

Green, Mark C., jt. author

Edition:

4th ed.

Subject:

MARKETING

ISBN:

0-13-146919-3

Call No:

658.8 KEE

Abstract:

This book is intended for those entering the global job market and is especially helpful for hirees of import/export departments. A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries

Language:

English

Subject profile :

Management / Administration / HRM / Training / Career Development

CITATION: Keegan, Warren J.. Global Marketing . Upper Saddle River, N.J. : Pearson/Prentice Hall , 2005. - Available at: https://library.au.int/frglobal-marketing-0