Le renouveau du business model par l'écosystème d'affaires : le cas d'un réseau mondial de distribution en milieu B-to-B

The aim of this paper is to focus on strategic issues of the business ecosystem in the multinational firm's business model renewal. To this end, we base our thinking on the case of a global distribution network which is composed of a multitude of heterogeneous and independent actors and coordinated by the multinational firm. Fed continuously by the creativity of small innovative partners, the business ecosystem is driven by different goals: innovation, efficiency and risk reduction.