Marketing across cultures

Marketing across cultures

Author: 
Usunier, Author Jean-Claude
Place: 
London
Publisher: 
Prentice Hall
Phys descriptions: 
xiii, 576 p. : ill. ; 24 cm
Date published: 
1996
Record type: 
Book/Monograph
Subject: 
Export marketing - Social aspects
INTERCULTURAL COMMUNICATION
International business enterprises - Social aspects
International marketing
ISBN: 
0-13-236175-2
Call No: 
658.8 USU
Language: 
English

CITATION: Usunier, Author Jean-Claude. Marketing across cultures . London : Prentice Hall , 1996. - Available at: https://library.au.int/frmarketing-across-cultures