Marketing management

Marketing management

Author: 
Kotler, Philip
Dubois, Bernard
Place: 
Paris
Publisher: 
Public Union Editions
Phys descriptions: 
5, 741p.: ill., tables, charts, diag.
Date published: 
2000
Record type: 
Book/Monograph
Edition: 
10ème éd.
Subject: 
COMMERCIALISATION-ENTREPRISES
BUSINESS MARKETING
ISBN: 
2857901232
Call No: 
658.8 KOT
Language: 
French
Series: 
Nouveaux Horizons

CITATION: Kotler, Philip. Marketing management . Paris : Public Union Editions , 2000. - Available at: https://library.au.int/frmarketing-management-34