Media's Role on the Reputation of the Department of Basic Education in South Africa

The Department of Basic Education (DBE) in South Africa has been plagued by negative media reports which have tarnished her reputation. The media could harness the power of its public to initiate changes in a social context which will in turn influence policymakers. Hence, this study focuses on identifying the impact of the media on the reputation of the Department of Basic Education (DBE) in South Africa. Questionnaires were used to gather data from the target population. An analysis of responses from staff at local schools and communities in the King Cetshwayo District municipality were also documented. The results received from respondents shows that the media plays a major role in influencing public perception about community issues. Furthermore, findings indicated that, through the public's engagement in social media platforms, only the negative outcomes of the Department of Basic Education (DBE) were heightened. The recommendations of this study is based on the idea that the Department of Basic Education (DBE) ought to place greater emphasis on utilizing the social media as a tool to communicate with its stakeholders as well as enhance its reputation through the tactful application of contemporary Public Relation activities. The establishment of strategic media relations skills is required to form a constructive relationship between the Department of Basic Education (DBE) and the media in order to ensure an ongoing collaboration and as well keep stakeholders actively informed about all aspects of their priorities and outcomes.