Modern Diffusion of Products with Complex Network Models
Modern Diffusion of Products with Complex Network Models
Place:
Hershey, PA
Publisher:
IGI Global
Date published:
2011
Record type:
Editor:
Matsuo, Tokuro
Journal Title:
E-Activity and Intelligent Web Construction
Source:
E-Activity and Intelligent Web Construction
Subject:
Abstract:
In this chapter, some important matters of complex networks and their models are reviewed shortly, and then the modern diffusion of products under the information propagation using multiagent simulation is discussed. The remarkable phenomena like “Winner-Takes-All” and “Chasm” can be observed, and one product marketing strategy is also proposed.
Series:
Advances in Web Technologies and Engineering
CITATION: Tanaka, Atsushi. Modern Diffusion of Products with Complex Network Models edited by Matsuo, Tokuro . Hershey, PA : IGI Global , 2011. E-Activity and Intelligent Web Construction - Available at: https://library.au.int/frmodern-diffusion-products-complex-network-models