New Opportunities in Marketing Data Mining

Author:

Lo, Victor S.Y.

Place:

Hershey

Publisher:

IGI Global

Date published:

2008

Editor:

Wang, John

Journal Title:

Encyclopedia of Data Warehousing and Mining, Second Edition

Source:

Encyclopedia of Data Warehousing and Mining, Second Edition

Subject:

DATA MINING

Abstract:

Data mining has been widely applied in many areas over the past two decades. In marketing, many firms collect large amount of customer data to understand their needs and predict their future behavior. This chapter discusses some of the key data mining problems in marketing and provides solutions and research opportunities.

Catagory URL:

http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-0…

DOI:

https://library.au.int/fr/10.4018/978-1-60566-010-3.ch218

CITATION: Lo, Victor S.Y.. New Opportunities in Marketing Data Mining edited by Wang, John . Hershey : IGI Global , 2008. Encyclopedia of Data Warehousing and Mining, Second Edition - Available at: https://library.au.int/frnew-opportunities-marketing-data-mining