SALES PROMOTION

SALES PROMOTION collection

Title: Buy-in
Author: Kotter, John P.
Date published: 2010
Publisher: Harvard Business School Press
Title: The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
Author: Yeboah-Asiamah, Eric
Date published: 2016
Publisher: Emerald
Catagory URL: http://www.emeraldinsight.com
Title: The role of 'Shari'ah' in shaping Egyptian consumers' behavior towards sales promotion tools
Author: Farrag, Dalia Abdel Rahman
Date published: 2012
Publisher: Adonis & Abbey
Catagory URL: http://www.adonis-abbey.com