The 86% solution: How to succeed in the biggest market opportunity of the 21st century

The 86% solution: How to succeed in the biggest market opportunity of the 21st century

Author: 
Mahajan, Vijay
Place: 
Upper Saddle River
Publisher: 
Pearson Education Limited
Phys descriptions: 
xxvii: 224p., tables, charts
Date published: 
2006
Record type: 
Responsibility: 
Banga, Kamini, jt. author
ISBN: 
0-13-148907-0
Call No: 
658.8 MAH
Language: 

CITATION: Mahajan, Vijay. The 86% solution: How to succeed in the biggest market opportunity of the 21st century . Upper Saddle River : Pearson Education Limited , 2006. - Available at: https://library.au.int/86-solution-how-succeed-biggest-market-opportunity-21st-century-3