Adapting marketing to libraries in a changing and world wide environment: Papers presented at the 63rd IFLA conference, Copenhagen, September 1997

Adapting marketing to libraries in a changing and world wide environment: Papers presented at the 63rd IFLA conference, Copenhagen, September 1997

Author: 
Savard, Réjean, ed.
Place: 
Munchen
Publisher: 
International Federation of Library Associations and Institutions (IFLA)
Phys descriptions: 
IV, 89 p., 21 cm
Date published: 
2000
Record type: 
Book/Monograph
Corporate Author: 
International Federation of Library Associations and Institutions (IFLA)
Subject: 
LIBRARY MARKETING
ISBN: 
3-598-21811-7
ISSN: 
0344-6891
Call No: 
027.3 SAV
Language: 
English
Series: 
IFLA publications;89

CITATION: Savard, Réjean, ed.International Federation of Library Associations and Institutions (IFLA). Adapting marketing to libraries in a changing and world wide environment: Papers presented at the 63rd IFLA conference, Copenhagen, September 1997 . Munchen : International Federation of Library Associations and Institutions (IFLA) , 2000. - Available at: https://library.au.int/adapting-marketing-libraries-changing-and-world-wide-environment-papers-presented-63rd-ifla-5