Adding Value to African Commodities: Could Ingredient Branding be a Solution?

Adding Value to African Commodities: Could Ingredient Branding be a Solution?

Author: 
Sigué, Simon P.
Publisher: 
Taylor & Francis
Date published: 
2012
Record type: 
Region: 
Journal Title: 
Journal of African Business
Source: 
Journal of African Business, Vol 13, No. 1, January-April 2012, pp. 1-4
Language: 

CITATION: Sigué, Simon P.. Adding Value to African Commodities: Could Ingredient Branding be a Solution? . : Taylor & Francis , 2012. Journal of African Business, Vol 13, No. 1, January-April 2012, pp. 1-4 - Available at: https://library.au.int/adding-value-african-commodities-could-ingredient-branding-be-solution-3