Analyzing the Relationship between Mobile Money Adoption and Usage and Financial Inclusion of MSMEs in Developing Countries: Mediating Role of Cultural Norms in Uganda

The main purpose of this study is to analyze the mediating role of cultural norms in the relationship between mobile money adoption and usage and financial inclusion of micro small and medium enterprises (MSMEs) in developing countries. The results revealed existence of significant and positive mediating role of cultural norms in the relationship between mobile money adoption and usage and financial inclusion of MSMEs in developing countries with data collected from Uganda. Accordingly, the designers of digital financial products and mobile network operators (MNOs) should consider the role of cultural norms while inventing financial products and services offered through the mobile money channel.