Artful Persuasion, the New Psychology of Influence: How to Command Attention, Change Minds, and Influence People

Artful Persuasion, the New Psychology of Influence: How to Command Attention, Change Minds, and Influence People

Author: 
Mills, Harry
Place: 
New York
Publisher: 
American Management Association
Phys descriptions: 
xviii, 300p.: ill.
Date published: 
2000
Record type: 
Book/Monograph
Subject: 
PERSUASION (PSYCHOLOGY)
INFLUENCE
ISBN: 
0-8144-7063-7
Call No: 
316.642.3 MIL
Abstract: 

There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. This title explains: how the master persuaders - the Churchills, Lincolns, and Roosevelts - create powerful, memorable messages that convince people of their arguments' logic and rightness.

Language: 
English

CITATION: Mills, Harry. Artful Persuasion, the New Psychology of Influence: How to Command Attention, Change Minds, and Influence People . New York : American Management Association , 2000. - Available at: https://library.au.int/artful-persuasion-new-psychology-influence-how-command-attention-change-minds-and-influence-people