Case Study: Should You Sell That Product?

Case Study: Should You Sell That Product?

Author: 
Fairchild, Gregory
Publisher: 
Harvard Business School Press
Date published: 
2015
Record type: 
Journal article
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 93, No. 1-2, January-February 2015, pp. 113-117
Subject: 
UNITED STATES
SOCIAL RESPONSIBILITY
CORPORATE RESPONSIBILITY
Young Adults Literature
Market Strategy
PUBLISHING INDUSTRY
BUSINESS ETHICS
MARKETING
Abstract: 

The HBR Case Study is a fictional account of a business dilemma with advice from several experts suggesting how to solve that dilemma. In this case study, a young-adult book series about a gangster may send the wrong message to its target audience. In this account, John Morayniss, CEO of Entertainment One Television, and Michelle Rice, executive vice president of affiliate sales and marketing at TV One, share their views on whether the book's publisher should sell a product that glamorizes thug life.

Language: 
English
Country focus: 
United States
Catagory URL: 
http://www.HBR.org
Subject profile : 
Management / Administration / HRM / Training / Career Development

CITATION: Fairchild, Gregory. Case Study: Should You Sell That Product? . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 1-2, January-February 2015, pp. 113-117 - Available at: https://library.au.int/case-study-should-you-sell-product