The Communication and Information Role on the Innovation Process Performance in the Collaborative Context

Services are at the center of economic activity, and the New Service Development (NSD) process has gained increased attention. Given the complexity involved in this NSD process, it can be carried out by the collaboration of a network of partner companies. In this way, it becomes increasingly relevant to understand the complex NSD process and how this process happens in the Collaborative Network context, contributing to understand how CNs can potentiate NSD process as well as which CN quality factors influence NSD success. This chapter was developed based on a literature review and case studies of four complex New Service Development (NSD) processes. The main objective of this chapter is to emphasize the importance that some CN quality factors, such as information and communication management quality, have along different process stages of innovation services and by consequence the final service success.