Conceptual readings in the marketing economy

Conceptual readings in the marketing economy

Author: 
Narver, John C.
Place: 
New York
Publisher: 
Holt, Rinehart and Winston
Phys descriptions: 
X, 432 p.
Date published: 
1971
Record type: 
Book/Monograph
Responsibility: 
Savitt, Ronald, Jt. Author
Subject: 
MARKETING
Call No: 
650.6 NAR
Language: 
English
Series: 
Holt, Rinehart and Winston Marketing Series

CITATION: Narver, John C.. Conceptual readings in the marketing economy . New York : Holt, Rinehart and Winston , 1971. - Available at: https://library.au.int/conceptual-readings-marketing-economy-10