CONSUMER BEHAVIOR collection
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Title: Brand choice and brand switching: a case study of relocated consumers
Author: Govender, Krishna Kisten
Date published: 2017
Publisher: Emerald Publishing Limited
Catagory URL: http://www.emeraldinsight.com
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Title: Connected Cities Are Economically Healthy Cities
Date published: 2015
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org
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Title: Consumer Behavior: Building Marketing Strategy
Author: Hawkins, Del I.
Date published: 2010
Publisher: McGraw-Hill Irwin
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Title: Information Search, Alternatives Evaluation, and Coping Mechanisms of Functionally Illiterate Consumers in Retail Settings: A Developing Economy Context
Author: Mhlanga, Sisa
Date published: 2014
Publisher: Taylor & Francis Group
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Title: Measuring Consumer Ethnocentrism: An Assessment of Reliability, Validity and Dimensionality of the CETSCALE in a Developing Market
Author: Makanyeza, Charles
Date published: 2016
Publisher: Taylor & Francis Group
Catagory URL: http://www.tandfonline.com
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Title: Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model
Author: Makanyeza, Charles
Date published: 2016
Publisher: Taylor & Francis Group
Catagory URL: http://www.tandfonline.com
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Title: Significant Role of Religion in Influencing Consumer Behavior
Author: Saeed, Munazza
Date published: 2013
Publisher: IGI Global
Catagory URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-46…
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Title: Understainding consumer behavior
Date published: 2002
Publisher: Harvard Business School Press
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Title: Why Your Customers' Social Identities Matter
Author: Champniss, Guy
Date published: 2015
Publisher: Harvard Business School Press
Catagory URL: http://www.HBR.org
