Brand choice and brand switching: a case study of relocated consumers

Author:

Govender, Krishna Kisten

Publisher:

Emerald Publishing Limited

Date published:

2017

Record type:

Journal article

Journal Title:

African Journal of Economic and Management Studies

Source:

African Journal of Economic and Management Studies, Vol. 8, No. 4, 2017, pp. 441-461

Subject:

CONSUMER BEHAVIOR

Abstract:

The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements.

Language:

English

Catagory URL:

http://www.emeraldinsight.com

Subject profile :

Management / Administration / HRM / Training / Career Development

DOI:

https://doi.org/10.1108/AJEMS-11-2016-0169

CITATION: Govender, Krishna Kisten. Brand choice and brand switching: a case study of relocated consumers . : Emerald Publishing Limited , 2017. African Journal of Economic and Management Studies, Vol. 8, No. 4, 2017, pp. 441-461 - Available at: https://library.au.int/brand-choice-and-brand-switching-case-study-relocated-consumers