Cram 101 textbook outlines to accompany: A frame work for marketing management

Cram 101 textbook outlines to accompany: A frame work for marketing management

Author: 
Kotter, Philip
Publisher: 
An Academic Internet Publisher
Phys descriptions: 
305p., ill., Tables
Date published: 
2007
Record type: 
Book/Monograph
Edition: 
2nd ed.
Subject: 
MARKETING MANAGEMENT
ADAPTING MARKETING TO THE NEW ECONOMY
ISBN: 
1428808779
Call No: 
658.8 KOT
Language: 
English

CITATION: Kotter, Philip. Cram 101 textbook outlines to accompany: A frame work for marketing management . : An Academic Internet Publisher , 2007. - Available at: https://library.au.int/cram-101-textbook-outlines-accompany-frame-work-marketing-management-3