Customer-Centric Knowledge Management: Concepts and Applications

Place:

Hershey

Publisher:

IGI Global

Phys descriptions:

304 p.

Date published:

2012

Record type:

Book/Monograph

E-Book

Editor:

Al-Shammari, Minwir

Subject:

CUSTOMER RELATIONS.

KNOWLEDGE MANAGEMENT.

RELATIONSHIP MARKETING.

Call No:

658.89 CUS

Abstract:

This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies

Language:

English

Series:

Advances in Knowledge Acquistion, Transfer and Managment (AKATM) book series

Catagory URL:

http://www.igi-global.com/gateway

CITATION: . Customer-Centric Knowledge Management: Concepts and Applications edited by Al-Shammari, Minwir . Hershey : IGI Global , 2012. - Available at: https://library.au.int/customer-centric-knowledge-management-concepts-and-applications-4