Delta's CEO on Using Innovative Thinking to Revive a Bankrupt Airline (How We Did It)

Author:

Anderson, Richard H.

Publisher:

Harvard Business School Press

Date published:

2014

Record type:

Journal article

Journal Title:

Harvard Business Review

Source:

Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 43-47

Subject:

Airlines Management

Airlines - Reorganization

ORGANIZATIONAL EFFECTIVENESS

Abstract:

The author emphasizes the importance of engaging employees after emerging from bankruptcy, which included culture goals and profit sharing. Consolidation opportunities were carefully considered and executed. Vertical integration was implemented, and processes to promote innovation were put in place.

Language:

English

Catagory URL:

http://www.HBR.org

Subject profile :

Management / Administration / HRM / Training / Career Development

CITATION: Anderson, Richard H.. Delta's CEO on Using Innovative Thinking to Revive a Bankrupt Airline (How We Did It) . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 43-47 - Available at: https://library.au.int/deltas-ceo-using-innovative-thinking-revive-bankrupt-airline-how-we-did-it