The Discipline of Business Experimentation

Author:

Thomke, Stefan

Publisher:

Harvard Business School Press

Date published:

2014

Record type:

Journal article

Responsibility:

Manzi, Jim, jt. author

Journal Title:

Harvard Business Review

Source:

Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 70-79

Subject:

BUSINESS CREATIVITY

BUSINESS MANAGEMENT

EXPERIENTIAL LEARNING

ORGANIZATIONAL EFFECTIVENESS

Abstract:

Successful experiments for innovation must have a clear purpose, and stakeholders must commit to abide by the outcomes. Independent variables as the presumed causes must be separated from the observed results, and then manipulated to determine their effects.

Language:

English

Catagory URL:

http://www.HBR.org

Subject profile :

Management / Administration / HRM / Training / Career Development

CITATION: Thomke, Stefan. The Discipline of Business Experimentation . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 70-79 - Available at: https://library.au.int/discipline-business-experimentation