The Effect of Organizational Trust on the Success of Codification and Personalization KM approaches

Knowledge Management (KM) initiatives are expanding across all types of organizations worldwide. However, not all of them are necessarily successful mainly due to an unfriendly organizational culture. Organizational trust is often mentioned as a critical factor facilitating knowledge sharing. For this research we took an empirical approach to validate this assumption. The purpose of this research is to explore the relationships between organizational trust, a knowledge management strategy (codification vs. personalization) and its level of success. This study was conducted among 97 US companies involved in knowledge management. A survey tool was developed and validated to assess the level of trust, the level of success and the dominant KM strategy deployed by an organization. Nine main research hypotheses and a conceptual model were tested. The findings show the impact of trust on the choice of the KM strategy as well as on the level of success.