Effective Communication : Getting the message across in business

This is the essential guide for office managers, secretaries and students intending to follow a business career. -The subject matter covers all the important aspects of efficient management and dealing with customers and clients effectively. -Interviews, the mass media, advertising, advertisements, meeting procedures, business letters and reports are discussed in detail. -practical hints are provided for good language usage and editing. -The subject matter focuses on problems and deficiencies in South African business. -Case studies and practical applications offer students the opportunity to test their newly acquired knowledge. -The comprehensive bibliography offers a wide range of extra reading on these topics.