Effective writing skills for public relations

Style is the crucial ingredient for everything we say and do;in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded the reader will soon lose interest and might not even get beyond the first few lines. Effective Writing Skills for Public Relations has been written as a hands on, practical guide to writing style for students and others entering the PR industry, but it will also be a valuable reference source on style for both those already employed in the public relations profession and those who have to earn their living using their writing skills. As well as advice on the basic principles of grammar: when to use capitals;how to deal with figures and abbreviations;and information on basic editing skills such as hyphenating, punctuation and paragraphing, the book includes: grammatical techniques;developing and policing a house style;handling headlines and captions;basics of a press release; speech writing;ensuring readability and public speaking.