Embracing Racial Reasoning: The DASO Poster Controversy and ‘Race’ Politics in Contemporary South Africa

We examine the response to a poster published by South Africa's official opposition's youth wing, the Democratic Alliance's Student Organisation (DASO) as part of a political campaign in 2012. From commentary that the poster's publication generated, we excavate some of the key discursive strategies used by commentators to negotiate the gulf between the constitutional value of non-racialism and the lived contemporary reality of race in South Africa. Many commentators situated themselves either as ‘colour-blind’, or reformulated ‘race’ as ‘class’ or ‘culture’. In making visible some of these strategies, and the attendant (re-)racialised narratives upon which they rely, we highlight the paradoxes that inhere in the idea of ‘non-racialism’ – a notion that implies that race must simultaneously be thought and ‘un-thought’. Racial categories contrived by apartheid have been somewhat rearranged and rearticulated, but nevertheless continue to operate today as organising principles.