Exploit Predictive Analytics for a Pricing Strategy

Shreekant Shiralkar and Rohit Kumar Das show how to apply SAP Predictive Analysis Library (PAL) functions in SAP HANA to retail store data to calculate an optimum price. The Predictive Analysis Library (aka PAL) is a set of predictive algorithmic functions embedded in SAP HANA. Each of the algorithms is written in native C++ and is capable of execution at the database layer (i.e., in-memory computing). Execution at the database layer enables computing of an extremely large set of data with millions of rows in a few seconds. You can generate results in real time.