Exploring marketing research

Author:

Zikmund, William G.

Place:

Mason, OH

Publisher:

Thomson/South-Western

Phys descriptions:

xxi, 698p.: ill.(some col.)

Date published:

2007

Record type:

Book/Monograph

Responsibility:

Babin, Barry J., jt. author

Edition:

21st

Subject:

Marketing research

ISBN:

0-324-32088-4

Call No:

658.8 ZIK

Abstract:

Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's needs. This book helps students learn about traditional types of marketing research, such as designing questionnaires, and the technological developments that facilitate marketing research.

Language:

English

CITATION: Zikmund, William G.. Exploring marketing research . Mason, OH : Thomson/South-Western , 2007. - Available at: https://library.au.int/exploring-marketing-research