Exploring marketing research

Exploring marketing research

Author: 
Zikmund, William G.
Place: 
Mason, OH
Publisher: 
Thomson/South-Western
Phys descriptions: 
xxi, 698p.: ill.(some col.)
Date published: 
2007
Record type: 
Responsibility: 
Babin, Barry J., jt. author
Edition: 
21st
ISBN: 
0-324-32088-4
Call No: 
658.8 ZIK
Abstract: 

Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's needs. This book helps students learn about traditional types of marketing research, such as designing questionnaires, and the technological developments that facilitate marketing research.

Language: 

CITATION: Zikmund, William G.. Exploring marketing research . Mason, OH : Thomson/South-Western , 2007. - Available at: https://library.au.int/exploring-marketing-research