Exploring marketing research
Exploring marketing research
Place:
Mason, OH
Publisher:
Thomson/South-Western
Phys descriptions:
xxi, 698p.: ill.(some col.)
Date published:
2007
Record type:
Responsibility:
Babin, Barry J., jt. author
Edition:
21st
Subject:
ISBN:
0-324-32088-4
Call No:
658.8 ZIK
Abstract:
Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's needs. This book helps students learn about traditional types of marketing research, such as designing questionnaires, and the technological developments that facilitate marketing research.
Language:
CITATION: Zikmund, William G.. Exploring marketing research . Mason, OH : Thomson/South-Western , 2007. - Available at: https://library.au.int/exploring-marketing-research