A forgotten tweet: Somalia and social media
A forgotten tweet: Somalia and social media
Several studies highlight the power of social media outlets to raise awareness, funds, and further recovery efforts in disaster-prone areas, but few have investigated where social media have been ineffectual. Although the long-running humanitarian crisis in Somalia receives only sporadic news coverage, the country is not without a social media presence. This study uses Coombs’ SCCT Model to evaluate the crisis response message strategies put forth via Twitter from leading Somali-based government agency sources. The limitations of social media as a force to exact change and manage crises in Africa is examined, and insight is offered into how social media channel information to traditional and non-traditional information sources.
CITATION: Cooley, Skye. A forgotten tweet: Somalia and social media . : Taylor & Francis , 2013. Ecquid Novi: African Journalism Studies, Vol. 34, No. 1, February 2013, pp. 68-82 - Available at: https://library.au.int/forgotten-tweet-somalia-and-social-media-4